Got A WKD Side?

The Brief WKD brought back its ‘Got a WKD Side?’ tagline for a new generation. Our brief was to shape the launch strategy and give students a way to experience the campaign for themselves.

The Idea We took over Mythos and Chimaek Oppa and gave each takeaway a sound of its own. Blue played house, Venom played UK garage, and students picked their side at the door.

My Role I led the creative strategy and pitched in the two venues two sides idea. I modelled both venues in 3D, worked with our production team on the build and designed the branding and assets for both spaces.