Scran Of The Match

The Brief Deliveroo asked us to create a World Cup campaign and bring it to life at fan zones across the UK. The brief was to get fans talking about Deliveroo and drive more orders during the tournament.

The Idea We gave the UK’s favourite takeaways a football twist. Each pack featured trading cards that reimagined World Cup players as dishes fans could order on Deliveroo, with a £10,000 prize for anyone who pulled the platinum Pizza Crouch.

My Role I ran the project from concept through production. I developed the creative, designed the cards and built 3D mockups to work out how the giant touring card would be made.