EVEnt BRANDING | Social media design | User Interface
GYM SHARk: EMPOWER CHICAGO COMETITION BRIEF
In response to the Gymshark Design & Artwork Project Brief, I've crafted an audience-centric approach that acknowledges the diverse motivations of Gymshark's audience, encompassing aesthetics, performance, and lifestyle. By tailoring branding, messaging, and event experiences to each mindset, the goal is to foster a sense of belonging and support within the community. Integrating the vibrant Hispanic culture of Chicago's lower west side authentically into the event branding ensures inclusivity and celebrates the city's heritage, creating an empowering atmosphere that resonates with attendees from diverse backgrounds and fitness levels. Consistency in brand messaging across all touchpoints will reinforce the overarching theme of pushing limits and achieving fitness goals while maintaining alignment with Gymshark's brand identity.
Dubbed "Empower Chicago," the event name encapsulates the spirit of unity, strength, and personal growth, resonating with both Gymshark's ethos and the diverse communities of Chicago. Visual and language ideation have been carefully considered to reflect the values and preferences of each audience segment, ensuring inclusivity and welcoming individuals of all backgrounds and abilities. Through distinct color schemes representing aesthetics, lifestyle, and performance mindsets, the event aims to create a cohesive yet tailored experience for attendees, fostering empowerment and personal growth while celebrating the uniqueness of Chicago's culture.
